ISTANBUL AREL UNIVERSITY

ECTS Information Package

Department of Public Relations and Advertising Bachelor's Degree, TYYÇ: Level 6, QF-EHEA: First Cycle, EQF-LLL: Level 6

General Information

(Details of the programme are shown below.)
In the new millenium, public relations and advertisement sector has come into prominence, so there is a growing need for specialized and qualified professionals in this field at an advanced level. A professional in the field of public relations and advertisement should be well educated in all aspects of science of communication. This education includes basic and holistic methodology, ranging from interpersonal communication to mass communication, and intercultural communication as well as courses like social psychology, human resources, business administration, statistics and communication law. Today, new media offers rich opportunities to well educated people in public relations, advertisement and marketing. Political parties, civil society organizations, health organizations, and many other institutions and organizations require communication specialists competent in new technologies to be recognized in social media, social networks, and to reach a wide audience. In this context, a good public relations specialist is expected to use new communication technologies effectively. Public Relations and Advertising Department offers applied courses such as campaign planning, desktop publishing, internet and practice lessons to help students develop themselves, beside theoretical courses which will help them gain competence in the field of communication.